A collection that, from Big Easy, steel chair designed by Ron Arad in 1988, shows that a volume, as simple form, can be translated, without compromising the design principles, through a reinterpretation of materials and production processes. The model obtained from a constructive gesture becomes industrial production; the visual softness and fullness of the volumes, comfort. Big Easy explores the rotational molding and the use of polyethylene; Soft version in the cold-foaming and, with the polyester fiber cladding, the transformation of the tactile surface; in the elements of the collection, the morphology and the dynamic form.
Ron Arad is an Israeli architect and designer. For more than 25 years he has worked on the thin dividing line between industrial design and contemporary art. In his partnership with Moroso, his plastic and conceptual research added to the company’s interpretative sensitivity. The designer’s audacious genius is assimilated and translated into objects that transcend their mere form to bring a relationship-generating vitality into everyday life.