Big Hug

Born in Aosta 1962, He got his graduation in Industrial Design at the Politecnico University of Milan-Department of Architecture. He works for some furniture industries among which Alivar, Ciatti a Tavola, Dilmos,EmmeBi, Minottiitalia , Mogg, Movelight, Sturm Und Plastic, and he also projects shops and private houses. His approach to projecting passes through concepts like flexibility, forms dynamism and breaking up at minimal terms, empowered by an aesthetic idea which looks for the poetical form of the object without debasing its recognisability and functional effectiveness. As Elio Franzini, professor of Aesthetics at the State University of Milan, wrote: “Bitetti’s forms, within the projectual (and physical) I-We dialogue, are then symbols; they have an open meaning, the invisible acting through the visible”.So, looking for a different sense of things, going over the traditional idea of their use, Claudio Bitetti gives “a repertoire of projects passing through the home space, making the people who live it to exploit the whole of their senses, to use double-senses, to elaborate common-sense”, as affirmed by Flaviano Celaschi, professor and vice-dean of the Milan Faculty of Industrial Design.